U.S. Military Seeks 'Big Brother' Ability to Mine Social Media for Mass Mind Control

The activities of users of Twitter and other social media services were recorded and analysed as part of a major project funded by the US military, in a program that covers ground similar to Facebook’s controversial experiment into how to control emotions by manipulating news feeds.

Research funded directly or indirectly by the US Department of Defense’s military research department, known as Darpa, has involved users of some of the internet’s largest destinations, including Facebook, Twitter, Pinterest and Kickstarter, for studies of social connections and how messages spread.

While some elements of the multi-million dollar project might raise a wry smile – research has included analysis of the tweets of celebrities such as Lady Gaga and Justin Bieber, in an attempt to understand influence on Twitter – others have resulted in the buildup of massive datasets of tweets and additional types social media posts.

Several of the DoD-funded studies went further than merely monitoring what users were communicating on their own, instead messaging unwitting participants in order to track and study how they responded.

Shortly before the Facebook controversy erupted, Darpa published a lengthy list of the projects funded under its Social Media in Strategic Communication (SMISC) program, including links to actual papers and abstracts.

...papers leaked by NSA whistleblower Edward Snowden indicate that US and British intelligence agencies have been deeply engaged in planning ways to covertly use social media for purposes of propaganda and deception.
Documents prepared by NSA and Britain's GCHQ (and previously published by the Intercept as well as NBC News) revealed aspects of some of these programs. They included a unit engaged in “discrediting” the agency’s enemies with false information spread online. 

...it appears that Facebook was involved in at least one other military-funded social media research project, according to the records recently published by Darpa.
The research was carried by Xuanhuai Wang, an engineering manager at Facebook, as well as Yi Chang, a lead scientist at Yahoo labs, and others based at the Universities of Michigan and Southern California.
The project, which related to how users understood and consumed information on Twitter, at one point analysed the tweets, retweets and other interactions spawned by Lady Gaga (described as “the most popular elite user on Twitter”) and Justin Bieber (“who is extremely popular among teenagers”). 

http://www.theguardian.com/world/2014/jul/08/darpa-social-networks-research-twitter-influence-studies